The Halcyon Hotel

The Halcyon Hotel

Branding and implementation for The Halcyon Hotel, Bath

The Halcyon Hotel

The Halcyon Hotel

Having purchased a dilapidated hotel in the centre of Bath, a local entrepreneur wanted a brand that stood out against the traditional approach offered by the competition.

Deliverables

Deliverables

Logo and brand identity
Tone of voice development
Photography art direction
Printed collateral
Website design
Signage and way-finding
Guidelines

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Affordable Luxury

Affordable Luxury

With an eye for design, the new owner wanted to create a hotel that offered ‘affordable luxury’ catering for a younger, more style conscious guest. By applying a witty, tongue-in-cheek tone of voice, the personality of the brand gives the hotel a contemporary feel.

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Results

Results

The hotel consistently ran with a 90 – 95% occupancy and was sold to a major investor in 2016.

“I am seriously impressed with the brand… It’s everything I wanted.”
Giles Thomas / Hotel Owner

Designed at

Designed at