The Halcyon Hotel
Having purchased a dilapidated hotel in the centre of Bath, a local entrepreneur wanted a brand that stood out against the traditional approach offered by the competition.
Logo and brand identity
Tone of voice development
Photography art direction
Signage and way-finding
With an eye for design, the new owner wanted to create a hotel that offered ‘affordable luxury’ catering for a younger, more style conscious guest. By applying a witty, tongue-in-cheek tone of voice, the personality of the brand gives the hotel a contemporary feel.
The hotel consistently ran with a 90 – 95% occupancy and was sold to a major investor in 2016.
“I am seriously impressed with the brand… It’s everything I wanted.”
Giles Thomas / Hotel Owner